Head of Market Intelligence
Marcus Webb is Head of Market Intelligence. He works with eCommerce teams, retail brands, and data businesses on competitive pricing strategy and the infrastructure that makes real-time market intelligence possible.
How FMCG brands use pincode-level data to track competitor pricing, availability, and promotions on Blinkit, Zepto, Swiggy Instamart, BigBasket, DMart, and JioMart. Syphoon's Q-commerce API covers all six platforms.
Retail pricing is no longer a static decision reviewed quarterly. It is a live operational variable that changes daily, sometimes hourly. In categories exposed to ecommerce and marketplaces, prices move continuously. If your pricing strategy is not supported by competitive intelligence, it is reactive by default.
In ecommerce, pricing sets the ceiling for customer acquisition. If contribution margin per order cannot support paid traffic costs, growth stalls or turns unprofitable. Rising CPMs, higher competition, and platform fees mean pricing must absorb acquisition volatility. A product priced too low limits allowable CAC. A product priced too high suppresses demand. The correct price funds sustainable growth while preserving margin under realistic traffic cost assumptions.
In today’s data-driven world, banking, financial services, retail, and technology companies increasingly rely on web data to guide strategic decisions. While many organizations understand the value of data, collecting it at scale remains a persistent challenge.
The web scraping landscape in 2025 looks nothing like what most people expect. While you might assume Google and Amazon dominate data collection, the reality is more nuanced.